branding
Desigual 2019
Founding
The identity that marked our turn from production house to applied intelligence agency, built around the symbol of the different.
01O desafio
The hardest case is your own. In 2019 we needed to mark the turn from production house to applied intelligence agency, and the old identity no longer told that story.
02O que fizemos
We redesigned the whole house's identity around the symbol of the different. In an age of the same, we are desigual, and the brand started saying it in every application.
03A entrega
We delivered the identity that held up through years of the house's evolution, from film production to applied intelligence, without needing a retouch at every turn.
Este projeto usou
