// presence · real estate
Real estate launches that sell in the countryside
From pre-launch to digital sales office, we structure the communication that turns a subdivision or a development into a line of interested buyers. Brand, campaign and local paid media working together, at the pace of people who sell square meters in the countryside.
// how desigual operates
How we operate this practice
01
Pre-launch and a warm base
Before the sign goes up, we are already capturing leads. An interest landing page per development, a warm lead base and the coming-soon cadence that respects legal requirements and still fills the sales office on launch day.
02
Identity and campaign for the development
Every launch gets a name, a seal, a key visual and the full campaign, from the billboard at the city entrance to biweekly digital pushes. Mid to high end branding, built to sustain the price point.
03
Local paid media segmented by development
Meta and Google campaigns split by product and by geographic radius, focused on cost per lead. Each development has its own budget, its own creative and its own monthly report.
04
Digital sales office connected to the agent
The lead that comes in through the ad reaches the right agent, with the right material. We connect digital capture to the sales team so nobody goes cold between the click and the visit.
05
Video that shows the dream and the build
Drone shots of the lot, model unit tours, agent series and customer testimonials. The video work that lets the countryside see the development before it exists.
// questions we answer
Questions we answer
answer
How do you sell a land subdivision in a countryside city?
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answer
How do you run the digital launch of a real estate development?
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answer
How much should you invest in marketing to sell a land development?
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answer
Does the physical sales desk still work, or has digital replaced it?
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Real estate marketing in the countryside is not posting a pretty facade photo and waiting. It is structuring the whole funnel, from the first capture ad to the agent closing at the sales office. desigual has run this practice for more than two decades and treats every development as a full launch: brand, media, content and sales pulling in the same direction.
The proof
In real estate, desigual runs the full account of a developer that became the region's urban planner: brand repositioning, subdivision launch, early capture landing page and campaign segmented by development. It is the studio's oldest practice and one of its strongest.
desigual's numbers set the scale: 23 years on the road, around R$12 million in media budget managed per year and more than 25 active clients across real estate, agribusiness, retail and industry. See the case archive and the answers hub on real estate marketing to understand how we think about this practice.
Frequently asked questions
Do you handle a subdivision launch from scratch?
Yes. We come in from pre-launch, with the development's name and identity, an early capture landing page, segmented media campaign and the material the agent uses at the sales office. Brand, paid media and content coming from the same shop.
What size of developer or subdivider do you work with?
From mid to high end. The real estate practice is one of desigual's oldest and serves both mid-size city subdivisions and vertical developments, always with the communication standard that sustains the price point.
How does the paid media budget work in a launch?
Each development has its own budget, creative and report. The campaign is split by product and by geographic radius, focused on cost per lead, and you get a monthly report on what each real (R$) brought in leads.
Do you connect digital with the sales agent team?
Yes. The lead that comes in through the ad reaches the right agent with the right material. We connect digital capture to the sales office so nobody goes cold between the click and the visit.