// desigual group · GEO
CITÁVEL, the desigual group's GEO startup
CITÁVEL is the desigual group's GEO startup. GEO is optimization for generative engines, the work of getting your brand cited when someone asks ChatGPT, Gemini or Perplexity. More and more people decide based on the AI's answer, not just a Google link. If AI does not cite you, the market does not see you. The deep dive into the method and the tools live at citavel.ai.
The PULSO method
CITÁVEL works with its own method, PULSO, in five phases:
- Perception. Measuring what AIs already say about the brand and the market. This is the diagnostic, the assessment that opens everything.
- Unification. Aligning the company's entity across the whole web, so the name, address, scope and description say the same thing everywhere.
- Language. Producing citable content that fully answers real questions instead of just praising itself.
- Signal. Structuring data for machine reading: schema, clear pages, verifiable information.
- Operation. Keeping the organism alive, publishing and measuring progress in cycles.
The diagnostic and the V-C-S score
The diagnostic is the measurement that opens the work. It runs real questions through AIs and turns the answers into a score, the PULSO Score, from 0 to 100. The score combines three axes: Visibility (how much the brand shows up), Consistency (how well the signals match each other) and Signal (how structured the information is for a machine to read). What is not measured cannot be improved, and the score is the scale that shows whether the work is moving.
The live case study: we started with ourselves
Before selling the method, we applied it at home. On July 22, 2026, we ran the baseline diagnostic on desigual itself. The result was uncomfortable: PULSO Score 15 out of 100. On questions where a 23 year old agency should be a reference, desigual simply did not show up in AI answers. Invisible to the market that consults machines.
That measurement is what triggered the complete overhaul of this site. We turned a static showcase into a content engine with more than 80 pages, each with structured data (schema), an answers hub for the real questions people ask when hiring marketing in the countryside, and an llms.txt that indexes everything for AI reading. The next step is to re-measure and compare. The progress becomes CITÁVEL's commercial case study: we did it to ourselves before selling it to you.
Who it is for and how it starts
CITÁVEL is for the company that has realized that showing up in ChatGPT's answer today is worth as much as ranking on Google. The entry point is always the diagnostic: we measure what AIs say about you, map the territory and show you where you can become the source of the answers.
On the agency's site, the service that operationalizes this is digital reputation and GEO. If you want to understand the topic before talking, start with the hub being cited by AI or the direct answer on how to show up in ChatGPT's answers. When you want to measure your brand, message us on WhatsApp.
Perguntas frequentes
How does a project with CITÁVEL start?
With the diagnostic. Before any plan, we measure what AIs answer today about your brand and your market. That assessment is the entry point and the map for what comes next.
How long until my company starts showing up in AI answers?
There is no guaranteed timeline, because each platform updates its sources on its own cycle. The honest path is to measure the current picture, publish the right signals and track progress with new diagnostics.
Does GEO replace SEO?
No. GEO complements SEO. Being findable on Google still matters, but now you also need to be citable by AIs. CITÁVEL handles both fronts, the technical side and the semantics the models understand.
Does CITÁVEL work with companies in the countryside and in any sector?
Yes. The method applies to real estate, agribusiness, industry, retail and services. In the countryside especially, the territory tends to be emptier in AI answers, which is an opportunity for whoever publishes first. The first step is always the diagnostic.