// presence · agro
Ag marketing that speaks the language of the field
Machinery, implements, inputs and services for the farmer call for communication that understands the harvest, the trade show and the farm floor. We make countryside ag brands speak with credibility, on the right calendar and with the same care the sector demands.
// como a desigual opera
Como a gente opera essa vertical
01
A calendar in step with the harvest
Trade shows, field days, machinery fairs and harvest pushes. Ag communication has its seasons, so we plan content and media around the sector's calendar, so the brand shows up when the farmer is deciding to buy.
02
Technical content that builds trust
Technology bulletins, product catalogs, customer testimonials and field videos. Content that respects the intelligence of people who know machinery and inputs, without talking down to the farmer.
03
Industry events and field activations
Trade show booths, point of sale activations, mobile showrooms and sales fairs. We produce the sector's events end to end, from the key visual to the behind the scenes video.
04
Branding and materials for store expansion
New location, new region. Storefront, backdrop, totem, opening kit and the complete identity that lets the dealership arrive looking like the leader in every new town.
05
Rural employer branding
Employee handbook, job posting communication, internal newsletters and the employer brand that helps ag dealerships attract and keep good people in the countryside.
// perguntas que respondemos
Perguntas que a gente responde
resposta
Minha empresa do agro precisa aparecer no digital. Por onde começar?
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resposta
Como fazer marketing pra revenda de máquinas e implementos?
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resposta
Como escolher agência pra empresa do agronegócio?
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resposta
Feira do setor ainda vale o investimento?
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Agribusiness marketing has a rule that outsiders miss: the farm buys in step with the harvest and decides at trade shows and field days, not in the feed. desigual built its ag practice serving companies that sell to the producer, planning brand, content and media around the sector's calendar, with the technical language that machinery and inputs demand.
The proof
In agriculture, desigual serves companies that sell to the farm with named work, not generic promises. For Katayama Pecuária, a genetic selection cattle operation, we built the brand system around its own programs, PKGA+ (the Katayama Program for Evaluated Genetics) and PINTKA (the New Bull Identification Program), with technical content that respects people who know cattle, from the trade magazine ad to the everyday story.
In dealership communication, the D. Carvalho account shows expansion in practice: John Deere locations in Assis and Ourinhos, brand positioning built around closeness to the producer and a seasonal campaign on the sector's calendar, the Juninão com Descontão. It is the store expansion branding and materials together with the harvest calendar we describe above, applied to a real brand.
The ag portfolio does not stop there. Momesso carries 60 years on the road in agricultural equipment, with a commemorative folder, a catalog and presence in the sector's magazines, SeedNews and Campo e Negócio. For Carderoli, we communicate the implement line, from the Sulcador to the Hulk and the QuebraLombo. And Colpar comes in with calendar material. It is end to end communication for brands that speak to the producer and to the partner.
desigual's numbers hold for any sector: 23 years on the road, around R$12 million in media budget managed per year and more than 25 active clients. To go deeper, see the answers hub on ag and industry.
case · Agro
Katayama Pecuária
Sistema de marca completo para uma pecuária de seleção genética, do anúncio de revista do setor ao feed, ancorado nos programas PKGA+ e PINTKA.
ver o case ›
// peças que já rodaram
Portfólio da vertical
Katayama Pecuária
The PKGA+ program, the genetic heritage of the herd
Katayama Pecuária
The PINTKA program, selecting new bulls
D. Carvalho
The true friend of the rural producer, a John Deere dealership
D. Carvalho
The Juninão com Descontão seasonal campaign
Momesso
Commemorative folder for 60 years on the road
Momesso
Ad in SeedNews magazine
Carderoli
Brochure for the Sulcador implement
Carderoli
Brochure for the Hulk implement
Carderoli
Brochure for the QuebraLombo implement
Colpar
Institutional calendar
Perguntas frequentes
Do you work with machinery dealerships, cooperatives and input manufacturers?
Yes. desigual's ag practice was built serving companies that sell to the farm, from machinery and implements to tires, parts, inputs and services. The communication changes with the product, but the care for the sector's calendar and the technical language stays the same.
What makes ag marketing different from other sectors?
The calendar. Agriculture buys in step with the harvest and decides at trade shows and field days. Ignore that and you burn budget at the wrong time. We plan content and media so the brand shows up at the moment the farmer is deciding.
Do you handle communication for a new store or region?
We do, and it is one of the things the studio delivers most in ag. Identity for the new location, storefront, opening materials, geo targeted paid media and the campaign that introduces the brand in every new town.
Beyond campaigns, do you handle internal communication?
Yes. Employee handbook, newsletters, job posting communication and rural employer branding are part of what we deliver. In countryside agriculture, attracting and keeping good people is as strategic as selling machinery.