// ballast · who we are
About desigual
desigual is an applied intelligence agency. It has existed since 2003 in Birigui, in the countryside of São Paulo, Brazil, and works for brands that already grew by word of mouth and now need repertoire to keep growing.
What desigual does
The house holds four capabilities under one roof: strategy and brand, for companies that grew without a clear identity; film and video, with cinematic-grade campaigns produced in our own studio; paid media and performance tied to the brand, not as loose ad optimisation; and brand reputation inside the artificial intelligences, through the PULSO method of CITÁVEL, desigual's sister operation.
The method's difference is in not separating those four things. Brand without media does not arrive, media without brand does not stay, and neither survives if the artificial intelligence does not know who the company is.
Since 2003, in the countryside
Twenty-three years of continuous operation from the same place. That time matters for a practical reason: sector repertoire is not bought, it accumulates. desigual serves real estate, agribusiness, retail and industry, concentrated in the countryside of São Paulo and the Centre-West of Brazil, and it knows the sales cycle of those markets because it has lived through several of them.
The headquarters is in Birigui and more than half of the team lives in neighbouring Araçatuba, the two cities the agency serves from the inside.
The verifiable numbers, each with its measurement date, are on the numbers page.
A full team, no outsourcing
There are 13 specialists in strategy, copy, design, film, paid media, AI production and account management. Delivery happens in house, without outsourcing the part that decides the result. The people behind it are on the team page.
Structure
The headquarters of its own has 1,000m² at Av. Youssef Ismail Mansour, 265, in Birigui, with a video studio and a cinematic kitchen for food and lifestyle production. The artificial intelligence infrastructure is dedicated, with an RTX 4090 running ComfyUI and Flux, which allows producing image and video with AI without depending on platform credits and without handing client material to a third party service.
Practices
- Real estate: launches, land development and property development.
- Agribusiness: industry, inputs and cooperatives.
- CITÁVEL: brand reputation inside artificial intelligences.
How to talk to us
desigual prefers a conversation to a form. WhatsApp, email and the address are on the contact page.