branding from scratch · footwear
Calamata
The complete creation of Calamata, a women's footwear brand: name, identity and visual universe made by desigual.
01The challenge
The clients arrived with the patent process already under way, but with no name and no element of identity. Everything had to be born.
02What we did
Calamata is our suggestion: an island, a reference that speaks to the aesthetic of the shoes. The palette was built for a female audience, professional and trustworthy in feel, with design meant to survive time.
03The delivery
A complete name, identity and visual universe, ready for the brand's launch.
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