rebranding · ice cream
Frutidélis
Reinvented
Full rebranding of Frutidélis, an ice cream maker with its own factory and multi-state operation: from the new name to the refurbished stores.
01O desafio
Frutydellys had a name that jammed in search: y, i or double l, customers got it wrong when looking for it. And the brand looked smaller than the operation, which supplies ice cream and popsicles to owned stores and franchisees across several states.
02O que fizemos
We made the name Brazilian, Frutidélis is now written the way it is said. We kept the orange and yellow in modern tones and the oval iconography, more refined, to give the scale of a large chain. The communication was born on the idea of summer all year round, with the line “if there is a story, there is ice cream”.
03A entrega
Every store refurbished with the new identity, packaging and point of sale material redone. A very visible before and after, with a clear jump in the brand's perceived quality.
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