agri · dealership
D. Carvalho
Present
Communication for a John Deere dealership with locations in Assis and Ourinhos, from brand positioning to a promotional campaign timed to the sector's calendar.
01O desafio
A John Deere dealership with locations in Assis and Ourinhos, in the interior of São Paulo, D. Carvalho needed to show up close to the grower and in step with the buying season. The challenge was uniting long-term brand positioning with the promotional communication the sector's calendar demands.
02O que fizemos
We built the brand around closeness to the people who produce, with the lines 'The true friend of the rural producer' and 'If D. Carvalho is closer, the customer goes further.' On that foundation, we built the seasonal campaign Juninão com Descontão, running from June 8 to July 31.
03A entrega
We delivered the positioning and campaign pieces that put the dealership in front of the grower at the moment of decision, with the same brand speaking from the institutional work to the sales fair.
// galeria do projeto
Este projeto usou
