Katayama Pecuária

01O desafio

Genetic selection cattle ranching speaks to an audience that knows cattle and does not forgive shallow communication. Katayama Pecuária needed a brand that carried the weight of evaluated genetics, from the trade magazine ad to the everyday story, without falling into rural clichés.

02O que fizemos

We built the brand system around the herd's genetic heritage. We structured the communication of the ranch's own programs, PKGA+ (the Katayama Program for Evaluated Genetics) and PINTKA (the New Bull Identification Program), and gave a face to the reference sires, Olimpho KA, Quasar KA and Kochi KA, under the signature #SomosKA.

03A entrega

We delivered the full system: trade magazine ads, feed and story posts, a digital business card and the visual line that sustains the promise of selecting the best every year. Technical content that respects people who know cattle and builds trust.