fashion · collection
Worldcolors
Colorful
Art direction and launch materials for the Spring Summer 2019/20 collection, with color as the selling argument.
01The challenge
Worldcolors' Spring Summer 2019/20 collection needed to turn color into a selling argument, from the lookbook to the point of sale.
02What we did
We led the art direction and launch materials for the collection, putting color at the center of the visual narrative.
03The delivery
We delivered the collection's campaign and launch pieces, with a video that carries the energy of color into digital.
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