Birisoldas

01O desafio

Birisoldas serves heavy industry across the interior, the sector where every hour of downtime costs real money, but it communicated like it was asking permission. The brand had shop-floor authority and a presence that did not carry that weight.

02O que fizemos

We repositioned the entire brand around one simple truth: industry does not stop, and neither does Birisoldas. We built a new identity, tone of voice and a visual system that holds up from the technical catalog to the billboard, with brand directions and its own editorial line.

03A entrega

We delivered the full identity, an application system and landing pages for the welding, rental and laser and robotics divisions. B2B industrial without the B2B industrial look, ready to scale from the point of sale to digital.