content · youtube
LPS · Livre Pra Ser
Free
The Livre Pra Ser channel, produced by desigual and Manada Filmes for Worldcolors: the world of girls on video, with 450 thousand subscribers.
01The challenge
Speaking to a young female audience demanded a channel of its own, with the language and rhythm of someone who lives in that world.
02What we did
Production of tutorials, challenges, tips, games and content aligned to the trends of that universe, with strategy led by desigual.
03The delivery
450 thousand subscribers and a channel that became a reference for the brand's audience.
This project used
