
rebranding
Pequito
Pequito rebranding: an identity revised with the care of people who understand that a good brand is one that does not age.
01The challenge
Pequito needed to update its identity without losing the essence customers already recognised.
02What we did
We modernised colour, typography and concept while keeping the brand's authenticity, applied across online and offline materials.
03The delivery
A renewed, coherent Pequito, with a visual system ready for the years ahead.
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