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rebranding · influence

3net

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3net's revitalised visual identity and desigual's longest partnership with an influencer: Higor, the face of the brand.

3net needed two things: to modernise the brand and to bring in personalities to talk about it.

We developed the entire visual identity, revitalising and modernising the brand. And we consolidated the partnership with Higor, a regional influencer who has followed 3net almost since the beginning, starting with fewer than 30 thousand followers and now past 1 million.

Instant recognition: Higor became the face of the brand and started generating awareness for 3net across the city. Anyone who has heard of 3net has seen Higor attached to it.

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