rebranding · influence
3net
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3net's revitalised visual identity and desigual's longest partnership with an influencer: Higor, the face of the brand.
01The challenge
3net needed two things: to modernise the brand and to bring in personalities to talk about it.
02What we did
We developed the entire visual identity, revitalising and modernising the brand. And we consolidated the partnership with Higor, a regional influencer who has followed 3net almost since the beginning, starting with fewer than 30 thousand followers and now past 1 million.
03The delivery
Instant recognition: Higor became the face of the brand and started generating awareness for 3net across the city. Anyone who has heard of 3net has seen Higor attached to it.
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