rebranding · animal welfare
PetJr
Loved
PetJr rebranding and the adoption campaign “Love in every bark”, which brought dogs from the GRUPA shelter into the studio and found homes for 8 of them.
01O desafio
PetJr needed a more authentic brand, and wanted the love for pets, its founding value, to become concrete action.
02O que fizemos
Beyond the rebranding, we produced the campaign with the GRUPA shelter: the dogs came to the studio for photo shoots, had their stories and traits recorded and gained visibility across the brand's channels.
03A entrega
8 dogs adopted. Because for PetJr, every pet deserves to be seen, heard and loved.
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