Bookplay

01The challenge

Careca de Saber, Bookplay's editorial project with Marcelo Tas, needed to become a brand, not look like a workbook. The challenge was giving a face of its own to content signed by a name the whole country already knows.

02What we did

We developed a proprietary art direction and visual system for the project, turning content into identity and giving Marcelo Tas's signature a visual territory of its own.

03The delivery

We delivered the project's identity and the pieces that bring it to life, with a launch video. Knowledge with the face of a brand.